The Design of Business PDF, ePub eBook

The Design of Business.pdf

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Book Summary

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

File Name:The Design of Business
Posted By:Roger L. Martin
Published on 2009-01-01 by Harvard Business Press
ISBN-10:1422177807
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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