Basics Design 03: Typography PDF, ePub eBook

Basics Design 03: Typography.pdf

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Book Summary

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

File Name:Basics Design 03: Typography
Posted By:Gavin Ambrose,Paul Harris
Published on 2005-06-01 by AVA Publishing
ISBN-10:2940373353
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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